Course Overview

In this training , you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build the business online. Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every penny spended – from targeting, to research, writing compelling ads and campaign optimization. Moreover you will get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns.

Who can join this course

• Web designers interested to learn Online Marketing
• Students who want to make career in Web Marketing
• Marketing Managers who want to master the skills of Online Marketing and Strategies
• Business Person or Individuals who want to gain and understand Online Presence

Course Duration and Timing

2 hours a day / 12 lectures

Training Prerequisite

• Basic knowledge of Computer and Internet operating
• Basic HTML will be advantage (not mandatory)

COURSE CURRICULUM

Advertising On Google: Core Principles

• Intro: What Is Google AdWords?
• How Google Organises & Ranks Competing Adverts
• The Search & Display Networks
• Quality Score
• Optimising Landing Pages
• Keyword Match Types
• The AdWords Account Dashboard

Building Your AdWords Campaigns

• How To Research Profitable Keywords
• How To Structure Your AdWords Campaigns
• Adding keywords
• Negative keywords
• Writing Winning Text Adverts

Campaign Settings and Remarketing

• Campaign Type
• Networks
• Devices
• Location Targeting
• Languages
• Bid Strategy and Daily Budget
• Ad Extensions
• AdWords Setup Process
• What Is Remarketing?
• Setting Up Your Remarketing Campaign

Performance Tracking

• Conversion and Conversion Rate
• Setting Up Conversion Tracking
• Linking Adwords to Analytics

Managing & Optimising AdWords Campaigns

• Analysing AdWords Campaigns
• Ad Group
• Ad Position
• Ad Rank
• Click and Impressions
• Click Through Rates (CTR)
• Ads Split Testing