Course Overview

In this training course for SEO (Search Engine Optimization), you will get detailed insight about Search Engines Ranking and it’s technical functionality fundamentals. This SEO training is an ideal course for the beginners, and you do not have to have prior knowledge of SEO. However some HTML knowledge and website experience will be helpful to easily understand some topics.

Who can join this course

• Web designers interested to learn Online Marketing
• Students who want to make career in Web Marketing
• Marketing Managers who want to master the skills of Online Marketing and Strategies
• Business Person or Individuals who want to gain and understand Online Presence

Course Duration and Timing

2 hours a day / 12 lectures

Training Prerequisite

• Basic knowledge of Computer and Internet operating
• Basic HTML will be advantage (not mandatory)

COURSE CURRICULUM

SEO Foundation

• Search Engine History and Introduction
• How Search Engines operate
• Myths And Misconceptions about SEO
• Local Search Optimization
• Browser Plug-Ins

Keyword Research and Analysis

• Understanding Search Intention
• Using the Google Keyword Tool
• How to do Competitive Research

Technical SEO

• Avoiding Duplicate Content
• Building an XML Sitemap
• Setting Up your Robots.txt
• Using Google Webmaster Tools
• Follow and No follow Attributes
• HTML and CSS for Search Friendly Design
• Setting Up 404 Pages

On-Page Optimization

• Creating Search Optimized Content
• Writing an effective Page Title
• Use of Headings and Subheadings
• META Descriptions
• Image ALT Text
• Use of Internal Links
• Link to External Sites
• Blogging for SEO

Off-Page Optimization

• The Basics of Link Building
• Links Quality and Quantity
• Optimized Anchor Text
• Acquiring Competitors Links
• Directory Submissions
• Guest Posting for Links
• Social Media Link Building