Course Overview

In this SMO Course we will learn how we can create an engaged community around the business with social media marketing. We will take a look on how to attract an audience, provide value for followers, promote a brand, and set up targeted advertising campaigns on major social media platforms like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest.

Who can join this course

• Web designers interested to learn Online Marketing
• Students who want to make career in Web Marketing
• Marketing Managers who want to master the skills of Online Marketing and Strategies
• Business Person or Individuals who want to gain and understand Online Presence

Course Duration and Timing

2 hours a day / 18 lectures

Training Prerequisite

• Basic knowledge of Computer and Internet operating
• Basic information of Social Sites (not mandatory)

COURSE CURRICULUM

Understanding Social Media Marketing

• What is social media marketing?
• Understanding the value of social media marketing
• Comparing Facebook, Twitter and other Social Sites

Getting Started with Facebook

• Creating a brand presence
• Exploring the interface
• Defining your objective
• Facebook Organic Optimization
• Setting up Paid Campaign
• Reviewing Facebook analytics

Marketing on Twitter

• Overview of Twitter terminology
• Creating an effective Business Profile
• Connecting on Twitter Network
• Planning and Creating Tweets
• Lead Generation Techniques
• Outreach with Twiiter Widgets
• Managing the task and response
• Marketing Tips and Activities

Marketing on LinkedIn

• Planning LinkedIn Business Strategy
• Finding your Audience
• Engaging Audience
• Creating Company Page
• Content Marketing for Business
• Career Pages and Recruitment

Google + for Business

• Google + and other Social Networks
• Creating Google + Business Pages
• Google + Circles and Communities
• Content Sharing and Post Interaction
• Configuring Google + Setting
• Google + Audience and Engagement
• Google + Business Optimization
• Integrating Google + with other Platforms

Pinterest for Business

• The Basics of Pinterest
• Pinterest Strategy Development
• Pinterest and Business Website
• Creating Business Pinterest Account
• Enhancing Pinterest Presence
• Advertising with Promoted Pins
• Measurement and Analytics

YouTube Marketing for Business

• Introduction to YouTube Marketing
• Strategic Planning and Goals
• Creating Content for Marketing
• Creating YouTube Channels
• Integrating YouTube with other Platforms
• Advertising on YouTube

Social Media Management

• Multiple Accounts Management
• Tools for Social Media Management