403-Haridarshan Arcade,Near Brahmani Hall, Rajkot,Gujarat. 360002

Social Media Management

Social Media Management
Course Overview

In this SMO Course we will learn how we can create an engaged community around the business with social media marketing. We will take a look on how to attract an audience, provide value for followers, promote a brand, and set up targeted advertising campaigns on major social media platforms like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest.

Who can join this course
  • Web designers interested to learn Online Marketing
  • Students who want to make career in Web Marketing
  • Marketing Managers who want to master the skills of Online Marketing and Strategies
  • Business Person or Individuals who want to gain and understand Online Presence

Course Duration and Timing

2 hours a day / 18 lectures

Training Prerequisite
  • Basic knowledge of Computer and Internet operating
  • Basic information of Social Sites (not mandatory)


Understanding Social Media Marketing
  • What is social media marketing?
  • Understanding the value of social media marketing
  • Comparing Facebook, Twitter and other Social Sites

Getting Started with Facebook
  • Creating a brand presence
  • Exploring the interface
  • Defining your objective
  • Facebook Organic Optimization
  • Setting up Paid Campaign
  • Reviewing Facebook analytics

Marketing on Twitter
  • Overview of Twitter terminology
  • Creating an effective Business Profile
  • Connecting on Twitter Network
  • Planning and Creating Tweets
  • Lead Generation Techniques
  • Outreach with Twiiter Widgets
  • Managing the task and response
  • Marketing Tips and Activities

Marketing on LinkedIn
  • Planning LinkedIn Business Strategy
  • Finding your Audience
  • Engaging Audience
  • Creating Company Page
  • Content Marketing for Business
  • Career Pages and Recruitment

Google + for Business
  • Google + and other Social Networks
  • Creating Google + Business Pages
  • Google + Circles and Communities
  • Content Sharing and Post Interaction
  • Configuring Google + Setting
  • Google + Audience and Engagement
  • Google + Business Optimization
  • Integrating Google + with other Platforms

Pinterest for Business
  • The Basics of Pinterest
  • Pinterest Strategy Development
  • Pinterest and Business Website
  • Creating Business Pinterest Account
  • Enhancing Pinterest Presence
  • Advertising with Promoted Pins
  • Measurement and Analytics

YouTube Marketing for Business
  • Introduction to YouTube Marketing
  • Strategic Planning and Goals
  • Creating Content for Marketing
  • Creating YouTube Channels
  • Integrating YouTube with other Platforms
  • Advertising on YouTube

Social Media Management
  • Multiple Accounts Management
  • Tools for Social Media Management